SafeHome | portfolio website

SafeHome Website

Project Overview

The Product

SafeHome (Fictitious) is a rental home website that offers information for the people who needs to find a secure and convenient home for themselves and also for the landlord who needs to find a tenant without any stress.

The Problem

Available websites have not provide sufficient information about the neighborhood and other facilities nearby.

The Goal

SafeHome website will help users to know about their future neighborhood and facilities.

My Role

UX designer for designing the website from ideation to conception.

Responsibilities

1> Conducting interviews

2> Paper and digital wireframing

3> Low and high fidelity prototyping

4> Conducting usability studies

5> Iterating on designs

6> Responsive design.

Design Process

User Research: summary

I conducted user interviews which I turned into empathy maps to better understand the target user and their needs. I discovered that many targeted users do not trust the website or any online services because the information is confusing and fraudulent sometimes. The tenant prefers to search for a home personally which is quite time-consuming also. From the landlord’s point of view, they need to wait quite a long time to get their home rented which is stressful for them.

User Research: Pain points

Trusworthy

Rental home websites are not always trustworthy providing fake information sometimes.

Information

The information on the websites is not enough to find out about the home and the neighborhood.

Service

Services provided by the websites are not satisfactory.

Experience

Online websites do not provide an engaging and satisfactory experience.

Empathy Map

Persona

Problem statement:

Samiya is a banker who needs a safe and convenient house because she wants to move to her workplace easily and work properly without any worries.

Problem statement:

Arafat is a retired Govt. officer who needs to circulate his vacant house notification widely because he wants a new tenant for his vacant house easily.

User Journey Map

I created a user journey map of Samiya’s experience using the site to help identify possible pain points and improvement opportunities.

I created a user journey map of Arafat’s experience using the site to help identify possible pain points and improvement opportunities.

SiteMap

Difficulty with website navigation was a primary pain point for users, so I used that knowledge to create a sitemap.

My goal here was to make strategic information architecture decisions that would improve overall website navigation. The structure I chose was designed to make things simple and easy.

Paper Wireframe

I sketched out paper wireframes for each screen in my website, keeping the user's needs in mind. SafeHome customers access the site on a variety of different devices, I started to work on designs for additional screen sizes to make sure the site would be fully responsive.

Digital Wireframe

Moving from paper to digital wireframes made it easy to understand how the redesign could help address user pain points and improve the user experience.

Prioritizing useful button locations and visual element placement on the home page was a key part of my strategy.

Low-fidelity Prototype

To create a low-fidelity prototype, I connected all of the screens.

At this point, I had received feedback on my designs from some of the users. I made sure to listen to their feedback, and I implemented several suggestions in places that addressed user pain points.